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Social Media Facts

Social media is such a big piece of marketing, and becomes more important every day. Keeping up with facts about social media is a good idea to have a better sense of how to get in touch with your target audience. I did some research so you didn't have to. Here were some of my favorite facts:

  • As of July 2015, the internet has 3.17 billion users. (

  • In 2015, nearly 2.1 billion people had social media accounts. (

  • People 18-34 years old are more likely follow a brand on social networking platforms. (

  • Visual content (like pictures and video) is more than 40 times more likely to get shared on social networks than any other type of content. (

  • In 2015, Facebook influenced 52% of consumers’ purchases online and offline, this is up from 36% in 2014. (

  • "32% of teenagers consider Instagram to be the most important social network." (