Social Media Facts

Social media is such a big piece of marketing, and becomes more important every day. Keeping up with facts about social media is a good idea to have a better sense of how to get in touch with your target audience. I did some research so you didn't have to. Here were some of my favorite facts:

• As of July 2015, the internet has 3.17 billion users. (brandwach.com)

• In 2015, nearly 2.1 billion people had social media accounts. (jeffbullas.com)

• People 18-34 years old are more likely follow a brand on social networking platforms. (MarketingSherpa.com)

• Visual content (like pictures and video) is more than 40 times more likely to get shared on social networks than any other type of content. (hubspot.com)

• In 2015, Facebook influenced 52% of consumers’ purchases online and offline, this is up from 36% in 2014. (thedrum.com)

• "32% of teenagers consider Instagram to be the most important social network." (wordstream.com)